This app gives an insight to the production of advertisements by allowing you to swipe between before and after images of the cgi and retouching process at PICs.
Browse through multiple categories to view high definition images and videos, including interactive before and after galleries. App users will be astonished at the amount of retouching there is on an image they wouldnt have questioned beforehand. As well as this, images thought to have been photographs will be revealed as CGI.
PICs is a London based CGI and retouching studio delivering high-end content to consumers in the advertising industry.